Important Details

Below you will find information to help your experience exhibiting at the Independent Business Expo - brought to you by Think Local First and Physicians Medical Group of Santa Cruz – go smoothly.

Important Dates/Times
Exhibitor set-up:  10:30am-3:30pm  You will be assigned a set up timeframe. All exhibits must be set up by 3:30pm.
Exhibitor Happy Hour/Networking: 3:30-4:30pm
Doors open: 4:30pm-7:30pm
Exhibitor tear-down: 7:30pm-8:30pm
Date: Thursday, September 15
Location: Cocoanut Grove, Ocean Street, 400 Beach Street Santa Cruz

Who do I contact if I have questions about my Think Local First membership status?
If you are a current member you can email  A Think Local First volunteer will contact you.

How many staff badges can I get?
Each exhibitor can have up to two staff badges. If changes are required, send an email to, referencing your company name and details about the name swap.

Who can I contact if I have questions about the event?
Contact Think Local First volunteer from Physicians Medical Group, Lucas Labrie by sending an email to, or calling his direct line. T:(831) 465-7807.

What is included with my exhibit space?
Exhibitors will have a 6ft table with a tablecloth and two chairs. Each booth will be separated by pipe and drape. 

Will there be staff available to help me move my stuff and set-up?
Each exhibitor is responsible for moving and setting up their exhibit space. There is one cargo elevator and a limited number of carts. Plan ahead, get there early and bring your own wagon or cart to make it set-up and tear-down a breeze.

Can I sell merchandise?
Yes, you can sell your goods and services on-site. We are promoting this event as a large “pop-up shop” to attract consumers and generate interest. Please note that each exhibit is limited to their exhibit footprint to store and display inventory. Each exhibiting company is responsible for adhering to local, state and federal laws. Minors will be in attendance.

Onsite Support
There will be staff available during the event to assist you and guests. 

Where do I load/unload exhibit materials?
When you arrive at the Cocoanut Grove you may unload your vehicle at the cargo elevator near the marquee. Once you have unloaded your vehicle, utilize the complimentary parking across the street.